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商品編號: 713C05 出版日期: 作者姓名: Mikolaj Jan Piskorski, David Chen 商品類別: Other 商品規格: 再版日期: 地域: 產業: 個案年度: -
商品敘述:
American Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and asks them to pick one.
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